Picture it…temperatures are warming up…you spend time at your favorite salon, get a flawless look you love…step out on the sidewalk…and then BANG it happens. A few hours later humidity does a drive-by on your hair and the style collapses.
NOW FOR A LITTLE SCIENCE
In its dry state, hair is always desperately hungry for moisture, however hair is also like a sponge…it absorbs moisture (and practically anything else) CONSTANTLY. The more moisture hair absorbs, the heavier it becomes and a style collapses…this is especially true when humidity starts to rise as we stroll into summer and there is more moisture in the environment.
WHAT WE DID ABOUT IT
SUDZZfx’s formulators in the development of our Level Strait™ Straightening Potion wrapped our moisturizing ingredients with an anti-humectant shield, so as opposed to merely coating the hair with temporary hydration, we penetrate deep into the hair, delivering hair the moisture it wants PLUS the anti-humectant shied reflects back extra moisture from a humid environment. The result? A style you can rock all day or all night, in any environment, on any type of hair, anywhere on the planet.