SUDZZfx: Extension Safe Since Day 1!
All those years ago, long before it became mainstream, we took the path of finding sulfate-free surfactants in our shampoos to offer effective cleansing…but wouldn’t harm hair in the process. We went one step further…using an expensive skincare grade surfactant system: Sodium Lauroyl Sarcosinate that gives you beautiful lather, but is far more gentler on hair.
This ingredient system had an unexpected side effect: we started hearing from hair salons offering extension services and individual extensionists nation-wide who not only were using our shampoos on their extension clients in-salon, but also prescribing us exclusively to maintain their extensions at home! The reason? Our surfactant WILL NOT harm keratin bonds or even adhesive systems…and even better: will help to keep human hair extensions looking shiny, healthy & tangle free for months on end!
The average hairdresser looks at a razor and runs in the other direction. With a new year right around the corner…NOW is the time to start practicing and embrace the razor like never before. Here’s why…
It is truly, the best tool to remove volume from hair by collapsing the cut without adding layers. It can also be used to create texture. You’ll love using it on fine hair types because it means you don’t have to sacrifice the fullness of the hair. A razor works great to create movement on all hair types.
Understandably, a bad razor cut (often resulting in frayed ends) can train you to stay far away from them, but practice will make perfect. The razor should always be used very deliberately and should never damage the hair. Despite what people think, you can use a razor on straight hair, curly hair, super-curly hair, fine hair, medium hair, and especially on thick hair. The key to a good razor cut is your training. Each part of that tiny—and sharp!—blade is meant to be used in a specific way. And when not used correctly, it can cause a bit of a disaster. Make 2017 the year you embrace it!
Picture it…temperatures are warming up…you spend time at your favorite salon, get a flawless look you love…step out on the sidewalk…and then BANG it happens. A few hours later humidity does a drive-by on your hair and the style collapses.
NOW FOR A LITTLE SCIENCE
In its dry state, hair is always desperately hungry for moisture, however hair is also like a sponge…it absorbs moisture (and practically anything else) CONSTANTLY. The more moisture hair absorbs, the heavier it becomes and a style collapses…this is especially true when humidity starts to rise as we stroll into summer and there is more moisture in the environment.
WHAT WE DID ABOUT IT
SUDZZfx’s formulators in the development of our Level Strait™ Straightening Potion wrapped our moisturizing ingredients with an anti-humectant shield, so as opposed to merely coating the hair with temporary hydration, we penetrate deep into the hair, delivering hair the moisture it wants PLUS the anti-humectant shied reflects back extra moisture from a humid environment. The result? A style you can rock all day or all night, in any environment, on any type of hair, anywhere on the planet.