NEW! SmoothIT! Frizz Taming Shampoo and Conditioner
A daily duo that helps stop frizz before it starts...any day, every day.
SUDZZfx Researchers tapped the amazing power of Alpha Hydroxy Acids contained in Apples and Cherries to create a luxurious daily care formula that smoothes even the coarsest hair and leave it hydrated and with a humidity resistant shield!
ENRICHED WITH APPLE & SWEET CHERRY
A luxurious sulfate-free formula, enriched with Apple & Sweet Cherry, smooths straight, wavy, curly or coarse hair and leaves it more manageable with mirror-like shine.
Exclusive CortexShield+ Technology delivers nourishment to the root, creating a hydrophilic & hydrophobic humidity barrier to keep frizz OUT & hair health IN.
SMOOTHIT! HAIR SCIENCE
How does the SmoothIT! formula work on frizz prone hair?
Porous, damaged hair results in open cuticles, that drink in excess hydrogen in water molecules and ends in uncontrollable frizz.
We tapped the power of Alpha Hydroxy Acids found in apple & sweet cherries help to balance the pH of hair, closing & tightening the cuticle.
Our CortexShield+ Technology then forms a hydrophilic and hydrophobic shield that helps to keep essential moisture in the hair, while repelling excess water the hair doesn’t need.
As an added benefit, the apple and sweet cherries are “cold pressed” using a European method that retains the high vitamin, fatty acid and mineral content in the fruit. Delivering this nourishment to hair, they scavenge free radicals and help to maintain optimum hair health.